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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.

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5 Reason Bruno Mars Became a God of Pop Music

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1. HE PLAYED THE LONG GAME!

SUCCESS DOESN’T HAPPEN OVERNIGHT!

It’s not easy to be someone in this world. No matter what your vocation, it requires devotion and constancy to be noticeable in your industry. Bruno Mars climbed the music ladder for a long time before we really noticed him on a global scale. In 1992, Mars made a cameo in "Honeymoon in Vegas," starring Sarah Jessica Parker and Nicolas Cage. He started climbing as a six year old Elvis impersonator, with a long way to go. Mars broke out as a singer in his own right with the 2010 hit "Nothin' on You".

In pop music, the public usually see the results - the hit records, the Grammy Awards performances, the concert tours - but not all the work that goes into getting into the spotlight. And not everyone realizes that, even if you have a lot of talent, chances are you won't make it” - Bruno Mars

2. HE DIDN’T LET PEOPLE STEREOTYPE HIM!

DON’T LET PEOPLE STEREOTYPE YOU!

Bruno Mars is a great singer, but where would he be if he listened to other people’s prejudices. People tried to force him into the role of Latino artist. Can you imagine being told you have to sing in Spanish just because you look Spanish? His style is more reminiscent of Michael Jackson than Enrique Iglesias. Though he has Latino roots and is proud of them, he chooses to just be himself when performing instead of catering to a particular ethnic genre or music. We can say he does things the Mars Way.

I’d love to clear [this] up in Latina magazine,” he says at one point in the article. “I never once said I changed my last name to hide the fact that I’m Puerto Rican. Why would I fucking say that? Who are you fooling? And why would anyone say that? That’s so insulting to me, to my family. That’s ridiculous. My last name is Hernandez. My father’s name is Pedrito Hernandez, and he’s a Puerto Rican pimp. There’s no denying that. My dad nicknamed me Bruno since I was 2 years old,” he added. “The real story is: I was going to go by ‘Bruno,’ one name. Mars just kind of came joking around because that sounds bigger than life. That was it, simple as that. I see people that don’t know what I am, and it’s so weird that it gets them upset” – Bruno Mars

3. HE FOLLOWED HIS HEART!

IF YOU ARE A MUSICIAN SING!

There are two different types of musicians. One is a hobbyist. He keeps a guitar in his closet, and busts it out when he is bored. The other type of musician is a professional musician and sings when he is exhausted and uninspired. Music is fun, but it is also a job. You have to work hard at it like any other career and if you are unwilling to put in the work, you won’t make it. Bruno Mars has been making music since he was a toddler. You have no excuse not to work on music if you consider yourself a musician. One guaranteed way not to make it in music is to not be making music because of your excuses. Instead of thinking about music as an impossible dream, think about music as profession that requires a lot of patience, dedication, rejection, late nights, discipline and attention to detail.

Making music is about making musical choices.” – Lyon Brave

You gotta know what you are, who you are and how you want to be portrayed.” - Bruno Mars

4. MUSIC WAS IN HIS BLOOD

COMING FROM A MUSICAL FAMILY HELPS!

Mars is one of six children and came from a musical family which exposed him to a diverse mix of genres including: Reggae, Hip-Hop and Rock.  His mother was both a singer and a hula dancer, and his father was also a performer and drummer. At age 4, Bruno joined his family’s band “The Love Notes” and performed with them 5 days a week. It helps to come from a musical family because they support your dreams and encourage your gifts instead of convincing you to squander your talents in pursuit of something more practical and less fulfilling. It’s hard when you have a dream and nobody believes in them. Most people are not lucky enough to have people who believe in them. The luckiest people in the world are those who have friends and family who believe in them more than they believe in themselves. Bruno Mars had a lot of faith in himself and so did his family.

I wanted more. And my family pushed me. And this island pushed me. These are my people, and this is my culture, and I want to represent them. I want people to think of Hawaii and think of palm trees and magical islands and Bruno Mars.” - Bruno Mars

5. A GOD HAS NO TIME FOR EXCUSES.

THERE IS NEVER A GOOD TIME FOR EXCUSES!

Technically, Bruno Mars started out a poor minority. He could have been the King of Excuses instead of a God of Pop Music. He could have pulled the race card and said the world was always against him. He could of played the "I am too poor to move to LA" card , but he didn’t. Instead of making excuses for his life, he took control of his destiny. He decided he was going to make music no matter what and took the steps to get there.  He moved to LA shortly after high school and signed with Motown Records in 2004, but none of his music was released before being dropped from the contract the following year. He could of quit right then and there and headed back to Hawaii, but instead he kept at and in 2010, he went from unknown to astronomical success with hits like "Just the Way You Are”, “Grenade,” and “The Lazy Song".

And when you smile, the whole world stops and stares for a while” -- Bruno Mars