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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



Four Ways to Build a Fan Base as an Artist In-Between Music Releases

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It is the fans who facilitate the growth of the artists they support whether they be mainstream acts or the freshest of indie talent. However, marketing oneself is less clear-cut when an artist is not releasing new music or videos. In as much as there is a period of downtime that every artist goes through in between their music releases, that does not mean that the growth of your fan base needs to become stagnant.

Try these methods of gaining new fans when you're not putting out new music.

1. Hone and develop your brand as an artist

Personal branding involves merchandise, photography, and any other visual content beyond music videos. However, personal branding is simply sharing your individual personality and giving insight to fans who want to know more about you as an artist and as a person, more than anything. Even if you are anti-social, you can still engage with people by focusing on what you are most passionate about. When you takes a break from releasing new music, put more effort into strengthening your personal branding and image. One idea could be to use YouTube or Facebook to create a daily or weekly vlog detailing your life outside of the recording studio. Another is to establish a partnership with a brand so that you can promote a product/service on your social media streams, or your music get placement in a commercial, video game, or movie. If your brand as an artist matches the brand you are partnering with, it's a win-win situation and can help you establish a new set of fans before you even think about releasing your next song. 

2. Ask for feedback on social media

Get online and try to engage your social media followers on Instagram, Facebook or Twitter about which of your previous songs they would like to see music videos for. Or even, what they would be wanting to see you perform at your next live show. Make them feel like they are a part of your family and show them that you do not feel like you are more important than them as a musician. 

You do not need many Twitter followers so as to put these questions into the digital universe. Even if you only get feedback from five or six people, it is worth it. Give people a chance to share their opinions, and do not be afraid to open up to fans about your creative process. You may involve them in some of your plans.

3. Get active on music forums

So much attention is placed upon blogs these days that sometimes it is easy to forget about music forums like Reddit. They are still a basic destination for fans in terms of discovering music and sharing it, so have someone on your team bring up your name in online conversations that involve your style of music.

If you are a producer, there tons of forums that you can share your tracks on, like Future Producers and Gearslutz. Do some research on music forums that best fit your artistic style, and become an active member in the community. You never know who will click on your music, enjoy it, share it, and then become a fan of your work.

4. Get creative with your promotion

Becoming an expert at the art of promotion will help a great deal in expanding your fan base during a time in which you are not releasing music. It takes extra effort to get people to stop scrolling down their timelines and actually pay attention to what one posts.

You can try out Twitter polls or contests that give fans the chance to win some sort of prize to keep people engaged and draw new fans to one’s work. Asking your Twitter followers about their favorite song of yours may not seem directly related to the strength of your fan base but sometimes it can be the smallest thing that can make the highest difference in the long run. But try not to shove your music in people’s faces all the time; come up with unique ways of naturally conversing with people online, and positive results will follow after.