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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



How to Create Your Own Sound as an Artist

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A lot of people wander between musical genres depending on their mood and social environment. At a house party, hip hop will play. At a club, you might hear pulsating techno beats. When you’re sad in your bedroom after a breakup, you’ll listen to yearning, angsty folk songs or emotional RnB anthems. 

But what if, as an artist, you want to evoke multiple emotions and not be constricted to one finite box? Creating your own sound is the answer. The evolution of music throughout history proves that its possible, all the way up to electronic artists like Skrillex.

Make a list of different aspects of different genres that you love. These genres don’t have to be similar, but you have to be creative in figuring out the ways that they can be more harmonious.

Borrow from celebrities that have created their own genre, like Die Antwoord. Fall down every rabbit hole possible and write it all down. Another method is the well researched one -to know and learn the history of the bands that you love, and know and learn the history of the bands that they loved.

Then learn how to seamlessly blend genre sounds. Perfecting your technical skills is essential, since a big part of good music is learning how to fine-tune with ease and instincts. 

Be inspired by different sounds of different cities and venues. Not just music, but the actual sounds of nature, the street, and the world around you. This is how some of the most iconic music in the world is created.

The sound of a train running and other city snippets has been sampled in thousands of tracks, as well as used for inspiration with rhythm. And although it was turned into a musical instrument of sorts, no one saw it as that before. The world is your producer canvas, so take advantage of it!

Take the results and be inspired without too directly influenced. After all, your goal is to create, not to imitate. Take finding your unique sound as a chance to re-examine the ways music travels between our ears and various cultures. Challenge yourself to try new things as your musical predecessors have, without fear or preconceptions. How about a song without bass? Or only bass? What about a rhythm done with no harmonies?

Music is not a science. You need to try things and gauge responses to see how the world will receive it. But break the mental shackles of your own mind and focus on passion and instincts, all while ramping up the technical skills. Don’t become too obsessed with it but keep an open mind, and a new beat might just come your way.