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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



How to Find a Skilled, Professional Music Manager to Guide Your Career

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Music management

To start, I will describe a music manager as an individual that has been given the mandate to handle or administrate your musical career, whether you are a single artist or a band. A music manager usually serves as an intermediary between the artist and the music industry.

Usually, there are a number of factors to consider before you decide to have a music manager. These factors to consider may either affect the artist positively or negatively, depending on the decision the artist makes. 

Choosing the best musical manager

Being a professional and a highly regarded job, there are certain qualities and qualifications that should be considered in order to find the best musical manager. Some of them include;

1. Your musical manager should have some educational background in the field of music. This educational background makes sure that the person will be capable of handling his or her duties effectively. With the required education, the manager will be able to have a clearly and well laid out set of roles and functions that he/she is expected to carry out on official duty. Being an elite person, the manager should at least have acquired a degree from a known institution of higher learning on the musical industry and any other related field. If the educational aspect does not matter so much, you may choose to consider the persons musical experience over the years as a music executive or even as a successful artist.

2. Consider choosing a well-known musical award winning artist. With this aspect in mind, you can be sure that you will be dealing with the right person. The best people are always recognized because of the work that they do. If you consider working with someone who has been on the award winning list all through, then you will have chosen the right person.

3. A good musical manager should be someone with a good understanding on the music industry. Having a serious understanding defines the whole aspect of carrying out activities such as deal making, signing contracts, marketing of the music, or even booking of flights and organizing gigs anywhere outside your city.

4. Your manager should have a legal/valid business address. Having a legal address ensures that whenever there are business transactions to be made, they will always be channeled to the right address in order to avoid confusions.

5. Make sure the manager has a detailed and well laid out plan on how the business is going to be carried out. This plan ensures that everything expected of the manager will be well laid out. The plan also makes sure that the manager builds up the necessary confidence in the client. 

6. The artist should also consider looking into the experience of the manager. We all realize that experience is the best teacher. Having an experienced manager who clearly understands how the music industry works will rarely fail to elevate your career as an artist. 

Qualities of a good musical manager

1. Trustworthiness. A musical manager is someone expected to be working very closely with an artist. The manager must always win the trust of the client because the manager will be running errands most of the time on behalf of the artist. The manager may be entrusted with so many activities which may include booking of flights and hotel rooms, organizing a stage for the artist or even marketing the music. Trustworthiness also comes along with the aspect of the power of attorney. This is where an artist goes to an extent of allowing the manager to sign contracts in his/her name. Some of these contracts usually carry the full weight of the law. If these contracts are not honored, either of the parties involved may end up being sued in a court of law. The power of attorney may also allow the manager to conduct any business activity, sometimes with or without the consent of the artist. For all these to happen, there must always exist the mutual respect and trust between the artist and the manager.  

2. The artist should be working with an experienced manager. The manager should have the necessary knowledge and skills in the industry. For the artist to have a clear knowledge on the past experience of the manager, it is advisable that the artists finds out some of the people the manager has been working with. See if they really succeeded or they failed. Go ahead and ask the manager questions that will make him explain on the plans and aspirations of the business.

3. The manager should be well connected, both within and out of the industry. Connections in the industry allow for easy publicity. When a manager publicizes a client, the client’s music will be able to sell far and wide within a very short period of time. A well connected manager also makes sure that the artist is able to come across opportunities that he/she may never have come across them all alone. 

4. The manager should also be accessible, approachable and even reliable. The manager should have maintained proper contacts with some useful sources that will ensure that he stays in touch with most of the people who need to be relied on.

5. The manager should be financially responsible. Financial responsibility ensures that your manager is able to handle all your financial   constraints. This is because the manager also takes charge of your business accounts. A good manager or responsible manager should be able to come up with reasonable budgets, estimated or even the exact amount of money that is expected to be in use for a certain period of time. This means that he should be able to make profitable decisions.

6. A good business manager should always be willing to work for you. The client should not be the one working for him at any given time unless it’s at a personal level. Once the deal has been signed between the manager and the client, there should be that form of commitment all through. The manager also assumes the role of guiding and counselling an artist’s music or entertainment career with an aim of building up their career. 

The roles of a music manager

The following are some of the roles of a music manager;

1. The manager assumes the duty of promoting the artists music. Music promotion is very important as it ensures that high yields are achieved throughout the artist’s career.

2. The manager acts as an agent of the artist. Most of the business transactions have to go through the manager.

3. The manager helps in signing labels into the business. Labels help in ensuring that the artist gets the required publicity that he may deserve.

4. The manager books performances on behalf of the artist. Usually, the manager will go out some days before the day of the performance and ensure that the stage is already set prior to the artist’s performance.

5. The managers help in further developing of their client’s musical career. The manager should find out ways that will help the client prosper and become among the best in the music industry.

6. The manager negotiates the recording deals and publishing deals on behalf of the artist. This can easily be achieved through having connections with other well-known people in the industry. 

7. The manager also compiles contracts on behalf of the artist. The manager may source contracts on behalf of the artist.

8. Whenever there are businesses running somewhere, money is always expected. In this case, the manager may assume the role of managing the client’s accounts.

9. The manager also makes tour and travel arrangements on behalf of the client. All the travels within and out of the country must always be planned in advance so as to avoid inconveniences.