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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



Interview: Elizabeth, NJ Rapper El Asuco Talks About His New Video and How His Colombian Heritage is Reflected in His Music


Shout out to Elizabeth, NJ’s finest El Asuco who connected with us for an exclusive interview to discuss the visuals to his single “Welcome To My City”, as well as how his Colombian heritage is reflected in his music, the Hip-Hop music scene in Elizabeth and much more.

After reading our Q&A with El Asuco, be sure to connect with him on IG and Twitter and stream “Welcome To My City” on Spotify.

How would you say that the city of Elizabeth, NJ is reflected in your music? Also, how would you say that your Colombian culture and heritage is reflected?

My hunger for success was something born in my city so the way it’s reflected in my music is how you feel every line. My city is highlighted for its nightlife and I want it to be highlighted for its talent.

My Colombian heritage is right there with it; it’s what makes me proud and it gives me something to stand for. I will represent the tricolor til I die brother!

When someone listens to or watches “Welcome To My City” for the first time, what do you want them to take away from the experience?

When people hear “Welcome To My City” I want them to accompany me on a ride thru my city. It shows them what I see when I think Elizabeth, NJ.

Can we expect to hear “Welcome To My City” on an upcoming mixtape, EP or album? If so, what can you tell us about it?

“Welcome To My City” is currently on my brother A-Lexx’s mixtape that is on Datpiff right now. It’s called “Dream Tunez Presents The Dream is Real”.

Tell us about the Hip-Hop scene in Elizabeth for emerging rap artists such as yourself. Would you say that locals are supportive of homegrown talent?

Elizabeth has so much talent; some just lack either the resource or the execution to shine.

A major problem we have in our city is people either think they are too good to be a team player and support or they themselves are artists who let their egos keep them from supporting other artists. It’s dog eat dog but they don’t see that’s what’s keeping us local. I pray for change.

Around this time next year, what would you like to have accomplished musically?

I hope to have accomplished everything I’m aiming for now which is more notoriety, a broader fan base and to be the voice of my city. I’m a big dreamer so honestly the sky is the limit.

Do you also rap in Spanish? If so, would you ever consider dropping a whole project in Spanish, especially with Latin rap and reggaeton so popular now?

I have been recently dabbling in Spanish Latin trap, and have been on a few features spitting and or singing in Spanish. At the moment I haven’t perfected it so no project in the works for now, but who knows what the future holds.

Stream and Share “Welcome To My City” on Spotify

Stream and Share “Dream Tunez Presents The Dream is Real”

Connect with El Asuco: Twitter | Instagram | Facebook

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