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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.

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Interview: MTS Management Group Founder Michael Stover

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We connected with Michael Stover, the founder of MTS Management Group, for an exclusive interview to discuss the services his company provides for artists, as well as how the music industry has changed since he started in 2010, what he looks for in the artists that become his clients and much more.

After reading our Q&A with Michael, if you are an artist and believe you have what it takes to stand out from the crowd, contact him below. Good luck!

What is the MTS Management Group and what services do you provide for artists?

MTS Management Group is a publicity, promotions and artist management consulting firm. We also have a record label, MTS Records. We provide publicity; anything from writing and distributing press releases to scheduling interviews, reviews, articles, social media posts, appearances, radio promotion, Spotify playlisting, licensing, digital distribution via AWAL, endorsement deals, and so much more!

What led you to start MTS Management Group back in 2010?

I have been involved with the industry since I was a teen, performing in bands, playing in clubs. I've always had a great love of music. After taking a hiatus from the business, a friend of mine contacted me about drumming for him in a country project. He had a fantastic album, but no representation. After pounding some pavement for him, looking for a manager, I decided to take the bull by the horns and do it myself. This was my "education" in how the business worked. Almost 9 years later...here we are, bigger and better than ever!

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How much would you say that the music industry has changed since you started MTS Management Group?

Well, probably the biggest change is the shift from downloads to streaming. There was no Spotify when I got into the business. That has greatly changed the way people have consumed music.

To follow up, was the change for the betterment of the artists?

Yes and no. It has taken a stream of income away from artists, however, the discovery element is alive and well. So, artists need to take advantage of that and start playing live more often. I think that's what it has forced artists to do, to capitalize on the streaming phenomenon. That's where the money is, potentially. Then, sell your wares at your shows. Build your mailing list at the shows. I think a lot of artists neglect to do these things.

For artists looking for representation, how can they get in contact with you; and what do you look for in the artists that you do represent?

They can visit www.mtsmanagementgroup.com and contact me thru there. I look for a few things.

1. Professionalism. Don't just send me an email saying, "I need a manager." That won't get a response. Be thorough. Send me a link to listen to, or a video to watch. I'm not going to go
hunting for websites, so put it in your email. You'd be surprised how many artists neglect to do that.

2. You've got to have something tangible to market: at least a single, that is radio ready. It has to sound good enough to stand up to what's out there on the radio.

3. A strong work ethic. Don't expect someone to do everything for you, if you're not willing to do it yourself.

4. Probably the most important thing: a promotions budget. Everyone in this business wants to get paid. It's what makes the business go around. If you don't have a decent budget to work with, you can't expect to get very far with promotions.

When would you say that artists are ready for artist representation and to be signed to a record label?

Well, it kind of goes back to what I said earlier. They have to have at least some kind of pro recording. They should be performing live. They should have a budget to work with. They should be willing to do whatever it takes to get to that next level. If they are letting things get in their way, then they probably don't want it enough. There are always others that are willing to do what it takes, and will do what they need to do, no matter the costs. Those are the ones that will rise to the top. The ones who make excuses and sit back waiting for something to happen will not. They will become bitter and blame those around them for what never happened. Good work ethics are just as important, if not more so, than a good song and recording. Be a pro. People don't want to deal with someone with a bad attitude. Word gets around, so always be your best.

Thanks for the conversation!

Connect with MTS Management Group: Website |