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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



Soulection’s Sango Makes Beats from Original Jay Dee aka Jay Dilla Sounds in a Special Edition of Rhythm Roulette

Soulection's Sango Makes Beats from Original Jay Dee aka Jay Dilla Sounds in a Special Edition of Rhythm Roulette-min.png

Mass Appeal and Splice have collaborated on a special edition of the popular video series Rhythm Roulette, which challenges producers to make a beat by sampling three random records chosen from a local record store while blindfolded.

In this unique episode, the producer Sango uses samples not only from randomly selected records but also from a kit of original Jay Dee drum sounds. These sounds come from “The Fantastic Sounds of Jay Dee,” a collection cut from the original recordings of Jay Dee aka J Dilla. Splice released the sound pack in November through its sounds subscription platform.

To actually have stuff from [Dilla’s] vault is crazy,” says Sango, who grew up near Detroit and was influenced by Dilla’s music. The majority of the sounds in the pack come from the influential Detroit producer’s work as a member of the hip hop trio Slum Village. Most of the sounds are cut from the group’s albums “Fantastic Volume 1” and “Fantastic Volume 2.”

In the episode Sango, who is best known both for his role in the collective Soulection as well as for his solo releases such as “North” and “In the Comfort Of,” takes the sounds of others and makes something entirely his own. The 10-minute video features the versatile producer crafting two timeless instrumentals from his source material. It comes out on the heels of the release of “Installment 1,” Sango’s first sample pack on Splice.

About Mass Appeal

Mass Appeal is a media and entertainment company on a mission to represent and progress urban culture on a global scale. Since 1996, the brand has been documenting youth-born movements worldwide. Today, Mass Appeal is the dominant voice in urban culture. The company continues to elevate the conversation through premium, integrated offerings in film and television, digital media, music, and creative services.

About Splice

At Splice, we’re evolving the way people create, connect, and collaborate. We don’t just react to what musicians need now; we take their creativity further by asking what they need next. From our browsable library of samples to our pioneering rent-to-own plugin plans, our products power the creative flow of today’s musicians. Over two million musicians -- from Top 40 hitmakers to bedroom producers -- come to Splice to get started or unstuck, move forward and make progress on their music.

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