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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.



The Genius of Kanye: Five Things We Can Learn About Success From Kanye West

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Kanye Omari West was born in Illinois, Chicago. Breaking the mold of the traditional rapper coming from the inner city, Kanye had a fairly comfortable upbringing and was raised by educated parents, though they divorced when he was 3 years old. 

Ray West, his father, was a famous and award-winning photographer who later chose to become a church counselor and his mother Donda, was an English professor.

Early in his career, Kanye got his start producing beats and hit singles for artists such as Jay-Z, Beanie Sigel and Alicia Keys. 

West has been an outspoken and controversial celebrity throughout his career, receiving both criticism and praise from many, including the mainstream media, other artists and entertainers, and two U.S. presidents.

Here Are Five Things We Can Learn About Success From Kanye West:


Kanye West believe he is on earth to follow his dreams and be an influential voice. People always tell you to be humble. When is the last time someone told you to be great? If you are afraid of your own positiveness, greatness and ability to make an impact, you won’t make it. People are so scared to lose they don’t even try.

Kanye West has no shame. His glorification of self is the major reason for his success. He is not afraid to go up to the richest and most influential people and say, I’m great, you should pay me a lot of money to work with you. He is not even afraid to ask wealthy people like Mark Zuckerberg to give him a loan to fund his aspirations and help him out of debt.

The best way to get into the game, is go meet the players. If you idolize Jay-Z, make it your mission to shake his hand instead of just sitting in your house all day listening to his music.

I just think that when my confidence meets other people's insecurity, that equals Kanye's arrogant.”

Kanye West


Kanye West is a highly intelligent person. People talk a lot of crap about Kanye because they feel he is cocky, arrogant and a show-boat.

There was a period of time the rapper was infamously known for an incident he had with Taylor Swift at the MTV Video Music Awards, where he snatched her award, and told her she didn’t deserve it because Beyonce did. Though Kanye might not always be the most diplomatic person, it’s safe to say that he is smarter than people give him credit for and he is speaks his mind, which is the main reason he stays in the spotlight.

He is also not afraid to tell people they suck. 

On September 2, 2005, during a benefit concert for Hurricane Katrina relief on NBC, he deviated from the script to criticize the media's portrayal of, and the federal response to, black hurricane victims. He criticized President George W. Bush for not "car[ing] about black people". Bush stated in an interview that the comment was "one of the most disgusting moments" of his presidency.

Kanye also married smart. His marriage to Kim Kardashian has kept his name in the headlines ever since.

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"There's nothing I really wanted to do in life that I wasn't able to get good at. That's my skill. I'm not really specifically talented at anything except for the ability to learn. That's what I do. That's what I'm here for".

Kanye West


You may not know who John Stephens is, but you're probably familiar with his superstar persona: John Legend. Kanye West is the one who gave John Legend his name. Legend said West helped him get a record deal with Columbia Records and release his debut album "Get Lifted".

Believe in your flyness...conquer your shyness”.

Kanye West


College is not for everyone and it sets some people up for failure by giving them an insurmountable amount of debt to have to overcome before they get their first real job.

Dropping out of school has been an overarching theme throughout Kanye’s music career, from albums like "The College Dropout" to "Late Registration".  

Kanye is the most famous college dropout in the world, next to Steve Jobs. The rapper dropped out of both the American Academy of Art and Chicago State University. On May 11th, 2015 Kanye received received an honorary doctorate degree from the School of the Art Institute of Chicago, in his hometown.

Hey Mama/ I know I act a fool but, I promise you I'm going back to school/ I appreciate what you allowed for me/ I just want you to be proud of me”. 

Kanye West


It’s not a bad thing to be a mamma’s boy. Kanye’s parent’s were divorced when he was three. He was raised by his single mother Donda West.  Kanye's mother helped a 13-year-old him pay to cut his first record in a dingy basement studio. "The microphone was hanging from the ceiling by a wire hanger. But he was so excited, I couldn't say no," Donda West told RedEye in 2007.

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Kanye’s family wasn’t rich so when his scholarship ran out at the American Academy of Art, he had to transfer to Chicago State University, where his mother taught English. At the age of 20, Kanye dropped out of college to purse his music. Though his mother wasn’t certain he made the right choice, she allowed him to live under her roof and give him a year to work it out.  

"I believe in myself like a five-year-old believes in himself. They say look at me, look at me! Then they do a flip in the backyard. It won't even be that amazing, but everyone will be clapping for them".

Kanye West

Bonus Fact About Kanye: Believe it or not, Kanye spent fifth grade in China while his mother taught at Nanjing University as part of an exchange program.