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Leveling Up Your Music Brand

The CAB Portal blog provides articles on tricks of the trade and best practices, as well as news, interviews, artist showcases and recommended products/services, that emerging artists can utilize to take their music brand to the next level of success.

The Key For Your New Song to Get Noticed By a Music Blogger

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Every day there’s new music being released. A majority of it may go unnoticed, or catch someone’s ear here and there. So why should yours be noticed?

Your music needs to ultimately stand out from the crowd to gain substantial attention. It may seem easy to hit a targeted audience, but with music coming at us from all sides, it’s harder than you think to get noticed, especially being noticed by a music blogger.

I for one have experience trying to promote my work - i.e. journalism, poetry and music - so I understand how tough each industry is to have a breakthrough moment. And maybe like yourself, I gain positive feedback on my creative work, but it never seems to go anywhere.

What you offer must combine these following components to substantially have any sort of chance with gaining a follow on social media, as well as getting noticed by potential music bloggers. You must be visually appealing, different, and culturally relevant.

As simple as being different may sound, it leads into the visuals and relevancy. It’s a revolutionary point. Why sound someone listen to your music, click on your social media, and do background research on you? It’s almost like a competition to see who will come out on top. And not everyone will like your craft, but also, you don’t have to fit in a ‘one size fits all’ category.

Regarding the visual side, what you like yourself will have the ultimate effect when creating your music and so on. You could potentially create something people will want to look at and find out more information about, especially for someone to stand out and gain a sufficiently viewing to engage people.

With important themes discussed throughout your work, people will then relate and resonate with your music. At the end of the day, people are just looking for an escape from their reality. And if you can offer a three-minute escape with your music, the small to large popularity you get will grow over time, expanding your platform.

From previous experience, I have dealt with both artists' personally reaching out to me, as well as discovering acts. I have found people I’ve worked with through online platforms like SoundCloud, Spotify, YouTube, and from being sent music. On the other hand, there’s the word of mouth side of things. At the end of the day, it’s marketing.

And never be disheartened if something doesn’t work out. Sometimes, some music bloggers are busy, and they’re sent many submissions via email that they can’t possibly go through them all. The short, sweet and to the point pitches with a strong headline, will most of the time see the light of day on platforms.

Alike to you, never rule out smaller bloggers. Most of the time the immediate connection behind an up-and-coming musical act working with an up-and-coming music blogger works mightily. They might not have the backing of a bigger publication, but they have a somewhat great engagement with their reader. And word of mouth is just as important as getting noticed online.

I want to see something I haven’t before with boundaries crossed in an evolution to discovering the next best thing. Something different, new, and real with a twist. It doesn’t have to be radio-friendly, polite or be confined in a box. . . it just needs that edge. Something that will turn heads.

When reaching out to individuals, if there’s any similarities - i.e. mutual contacts - it may seem easier to get recognition. But also there is some things to keep in mind, like do they support your genre of music, and do they write about your status of artistry?

Once the previous question is confirmed, you can contact the music blogger with a detailed subject line that will capture their attention head on. It’s all about standing out from the crowd, especially if they receive a string of emails. Include a press release, details about what you’re currently releasing, links to your music and website, along with a simple description.

In a day and age where music is generally moving to the internet, it isn’t truly losing it’s physical or touring part to it. With smaller bands that I worked with in the past, I found new people to work with from their opening acts, and figuring out who they’re currently listening to. As well as all this, I look online to see what’s trending, who’s an up-and-coming artist, and generally just finding new music I would never of thought to listen to.

And once you’ve gotten the attention of a music blogger and the article is live, make sure you share it around. As much as you’re trying to gain recognition, so is the music blogger. The exposure and hype with the coverage is important. And once the professional relationship is there, there’s no doubt either parties will lose the niche or support to work together in the future.