EPK Tips for Artists

Tips for artists developing electronic press kits (EPK) for promotion and marketing.


An electronic press kit or EPK serves as a digital resume for artists/bands and is a crucial personal branding element for outreach out to promoters, booking agents and media by giving them a summation of why an artist is sellable and how their personal brand may fit with a potential venue or blog. Below are some necessities to keep in mind when you are developing your EPK.

1. High Quality Media Photos

2. Comprehensive Artist/Band Biography

3. Fully Downloadable Songs

4. Promotional And/Or YouTube Video Links

5. Social Media Links

6. Relevant Press Release(s)

7. Album Artwork

8. Latest News 

9. List Of Upcoming And Past Shows